Friday, 2023 March 31

[Tuning In] Federico Folcia, founder of Crane, rejects taboos when curating the creative process for lifelong learning

Federico founded Crane, a social space and community for lifelong learning built for those who want to gather for fitness, wellness, workshops, lifestyle, and co-working. One of his latest projects is Crane radio, which was created to empower podcast newbies to start their own podcast. Email for more info. 

Community members can ask Federico questions here.

Federico Folcia, founder and CEO of Crane

KrASIA (Kr): Can you tell us about the inspiration behind creating an open community with Crane? I see the space as being geared towards lifelong learners. 

Federico Folcia (FF): I have been in the community building space for 12, 13 years prior to working on this project. I used to run a company called Roomorama, which was pretty much the alter ego to Airbnb today. This is a big aspect of what Crane is all about.

I started Crane three years ago, out of observation and frustration when I saw how my parents’ generation have the desire to share their skills, experiences, and passions, but very often there is a disconnect in terms of how this is possible in the real world. There’s no real platform to do that. So I thought this could be another chapter in the sharing economy that could be explored, tapping into people and experiences of any generation.

The other one is frustration. I am Italian, I’ve been out of my country for 20 years. I’ve been feeling guilty more, because I’ve never gone home, and I’ve seen my parents aging. I’ve always wished that I could impact my parents’ [quality of life] positively on an ongoing basis, as opposed to just as a one-off thing. You meet your parents occasionally, bring them out for dinner and go on vacation, but how do you actually impact their quality of living on a daily basis? That’s the inception of the idea. I felt frustrated seeing people like my mother, who’s very extroverted and likes to go dancing, [thinking they’re too old for that by the age of 50]. Why don’t you do it again? This is something you have passion for, you should keep on doing it.

Crane was really about creating this ecosystem, a collage of different tools that allows people to stay relevant, thrive, and engage with others socially, and maybe even professionally. Over time, that concept has evolved. Nowadays, Crane is a multi-generational ecosystem. So we’re not just targeting a more mature demographic, but pretty much trying to appeal and be aspirational to everyone.

To continue reading this interview, please hop to Oasis, by KrASIA. 


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