The Indonesian beauty tech startup Social Bella has received USD 58 million in new capital from Singapore’s state-investor Temasek, as well as Pavilion Capital and Jungle Ventures. With this Series E funding, the company plans to boost its growth in Indonesia’s beauty and personal market and scale up the technology infrastructure.
Social Bella was established in 2015 and is now estimated to serve around 30 million users. Business units include SOCO, the largest consumer review online platform for beauty and personal care products in Indonesia, Sociolla, an e-commerce platform, which now includes six physical stores, the lifestyle online media Beauty Journal, and Lilla by Sociolla, which is focused on mother and baby personal care.
The company says it has seen a significant increase in organic traffic during the pandemic.
“We see our partnership with Temasek, Pavilion Capital, and Jungle Ventures as key in supporting our long-term mission,” said co-founder and president Christopher Madiam.
Social Bella secured its Series D investment of USD 40 million in September 2019. It was led by East Venture Growth, Temasek, Pavilion Capital, and Jungle Ventures.