Saturday, 2023 September 30

Live Streaming Empire YY.Com Is Rolling out 100,000 Mini Karaoke Booths, with Social Networking Features Incorporated

Writer: Yan Hao, an Chinese online entertainment-focused company which saw its stock price quadruple in the past year, is dipping its toes in offline entertainment.

Self-service facilities are one of the main areas of investment for 2017. Among them is mini karaoke, which has gained particular traction with entrepreneurs and already seen the emergence of a dozen startups.

Now, a new player is set to join the fray: Kr-Asia has learned from the supplier of’s self-service equipment that, after a three-month internal test, is officially rolling out its mini karaoke booths.

Unlike other mini karaoke operators, in addition to delivering optimal karaoke experience, has incorporated social networking features into its products. It allegedly plans to deploy 10,000 mini karaoke booths in 2018.

On top of the functions of a typical mini karaoke booth,’s product supports additional features like live streaming, singing invitation, song editing and souvenir cards.

Above all, will use the booths as an offline user acquisition channel for its voice-based social networking platform “Hello”. has put a lot of energy into building the platform, which offers a wide range of services from voice chat and live streaming to teaming for online games and karaoke. But “Hello” has so far failed to stand out from the many other voice social networking platforms in the market.

The thing is: applications of voice services are rather limited, the most common one being teaming in online games. In this sense,’s entry into the mini karaoke market may be seen as part of its effort to explore for possible offline applications for its voice social networking service.

In essence, mini karaoke can be seen as an extension of’s online services in that it allows users to expand their interaction from online to offline. Meanwhile, since users of the karaoke booths can choose to live stream their singing, it also serves as a source of content for’s live streaming platform.

Because of such significance attached to the service,’s deployment strategy is much more aggressive than its competitors.

Its booths will be sold at 20,000 yuan per unit, but it plans to offer some to distributors for free. As for revenue split, operators will collect 50% and will bear the cost of rent and utilities, while and distributors split the other half 40/60. is also mulling introducing a 600 yuan minimum monthly income in case of fluctuations in sales. will work together with WeChat marketing platform Leyaoyao (乐摇摇) to promote its mini karaoke booths. The latter is a hardware and SaaS solution provider which built up its business by offering mobile payment services for claw crane games.

Despite its recent popularity, mini karaoke is seen by some as a market with limited potential or just a flash in the plan.’s entry may change that because its massive online resources are a guarantee for offline sales and users acquired through the karaoke service can in turn be steered to its online services.

The public’s attention was occupied by the many businesses that promise quick returns this year (bitcoin, for example), but some companies have built up their fortunes quietly., for example, has seen its stock price quadruple this year and has grown into an online entertainment giant. It’s only natural that it wants to expand its offline presence.

In the meantime, Quanmin Karaoke, a karaoke app developed by Tencent Music Entertainment, is also promoting its self-service karaoke booths lately.

The mini karaoke market is set to see major changes in 2018.


36Kr Global Writers
36Kr Global Writers
The tech ecosystem is roaring. Unicorns valued at billions of dollars have emerged worldwide, while venture capital and strategic investors are constantly on the lookout for the next big thing. 36Kr Global is committed to establishing ties between global stakeholders and providing the most vital information about China’s tech scene and capital markets.

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