Monday, 2023 September 25

Samsung eyes a China comeback as its Galaxy smartphones sell well

Samsung Electronics executive DJ Koh told shareholders Wednesday that its new Galaxy flagship smartphones are selling well in China, which he believes will boost its overall position in the world’s largest smartphone market, Reuters reported.

The South Korean tech giant started to sell its Galaxy S10 devices in China from the beginning of this month. It will also start selling its Galaxy Fold, a foldable 5G smartphone priced at US$1980, in China in May.

Although Koh, who did not disclose actual sales figures during the shareholder meeting, is positive about Samsung’s future in China, the highly competitive smartphone market might not be easy to crack.

Smartphone shipments in China slid by 20.1% year-on-year to hit a new low at 14 million units in February, according to data from China Academy of Information and Communications Technology.

Samsung, which was once a top seller in China, has been toppled by domestic rivals including Xiaomi and Huawei.

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Jingli Song
Jingli Song
I believe Chinese innovation at various level needs to be known by the world.

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