Israeli-founded real estate and fintech firm Reali has closed USD 250 million in new financing, the company announced on Wednesday. The funding round includes USD 75 million in equity, USD 25 million in venture debt, and USD 150 million in warehouse financing.
Zeev Ventures led the round with participation from Akkadian Ventures, Signia Ventures, and others. The company now boasts more than USD 300 million in total funding, with Zeev leading earlier rounds.
Founded in 2015 by Ami Avrahami and Amit Heller, Reali was created to change the way people experience home buying and selling by prioritizing consumer interests with a team of locally licensed real estate agents, an app that enables transactions between property buyers and sellers, and other technology-driven tools.
Reali will use the new funds for its planned national expansion and product advancements for its Reali Trade-In and Reali Cash Offer services, which help homebuyers remove contingencies from their offers and are especially helpful in today’s hot housing markets.
In addition to in-house Reali agents and an in-house team of specialists who collaborate and communicate 24/7, Reali offers a wide range of alternative financing solutions. According to the company, Reali Trade-In makes it easy to simultaneously sell an existing home and buy a new home in a coordinated transaction. It eliminates the pain of resale contingencies, moving twice, and paying two mortgages at once. Reali Cash Offer allows buyers to purchase the home of their dreams with a competitive, all-cash offer backed by Reali. These solutions help buyers and sellers find a competitive edge and close faster.
“This fundraising reaffirms Reali’s commitment to simplifying one of life’s most complex and stressful transactions in a streamlined way. After a year of tremendous growth, the results of our high-tech, high-touch approach are resonating with our customers,” said Tyler Baldwin, CEO of Reali. “As we continue to scale, we are excited to have found investors and partners who share our vision of expanding our offering to new markets and continuing our quest to meet the individual needs of our customers.”
“In a competitive proptech market, Reali stands out for its relentless focus on the consumer and its commitment to transform the complicated process of buying or selling a home. They have streamlined the process and engineered innovative financial solutions that fit the unique needs of today’s consumers. Tyler and his team couldn’t be better suited to take the company to the next level, and we are proud to expand our investment in Reali as the company continues to change the homeownership journey on a much larger scale,” said Oren Zeev of Zeev Ventures.
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The article was originally published by NoCamels, a leading news website covering breakthrough innovation from Israel for a global audience.