Noon has launched its mobile wallet, Noon Pay, in the United Arab Emirates without any fanfare. The launch was announced on Noon Pay’s social media accounts about three weeks ago. Noon has been working on the platform for over a year.
Earlier this year, the company had won the initial approval of the Saudi Arabian Monetary Authority to launch the mobile wallet in Saudi Arabia, but it hasn’t gone live in the kingdom yet.
In the United Arab Emirates, the mobile wallet is available as a dedicated app for iOS and Android that enables users to pay at partner outlets and for their cash on delivery orders from Noon by scanning a QR code, recharge their mobile numbers in the UAE and over 50 other countries, as well as recharge credit or buy recharge cards for Dubai’s toll road system.
According to the information available on its website, Noon Pay has partnered with different companies to provide additional services within its app. The partnership with Mr Usta enables users to book different home services including cleaning, AC maintenance, moving, handyman assistance, and pest control. With the help of VoucherSkout, it offers deals with up to 50% discounts from different brands and stores including restaurants, spas, and gyms. The app also enables users to book plane tickets through Cleartrip and cinema tickets from Reel Cinemas.
Users can add money to Noon Pay by linking their debit or credit cards (Visa and Mastercard) with the app. The website doesn’t have any details about peer-to-peer transfers.
Earlier this year, Noon released a co-branded credit card in partnership with Mashreq Bank that would offer users up to 3.5% cashback on purchases made from Noon and free Noon VIP memberships. The e-commerce company is also building a food delivery platform.
This article was first published by MENAbytes.