Pomona, an Indonesia-based omnichannel marketing and sales solutions provider raised USD 3 million in a Series A-2 round of financing led by Vynn Capital supported by Ventech China and Amand Ventures. Pomona’s existing investors Stellar Kapital and Central Capital Ventura also took part in the round, according to an official statement.
Founded in May 2016, Pomona facilitates digital transformation in the global consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) industry. The platform leverages consumer cashback options to promote engagement and sales conversions while working directly with CPG and FMCG companies to help them tap into the Indonesian market.
Pomona offers cashback options for purchases, allowing customers to receive money back on qualified and promotional goods by uploading a proof of purchase photo through the Pomona app.
This cashback mechanism incentivizes consumers to engage with brands on the platform, allowing companies to better understand local customer behavior and improve products and marketing efforts in line with customer feedback received through the Pomona dashboard.
“We have worked with over 50 leading Indonesian and international CPG and FMCG brands and are continuing to attract more brands to join our platform,” co-founder and CEO Benz Budiman told KrASIA. “We have 150,000 active users each month and expect this to rapidly grow as we build penetration—especially into rural markets—and add new brands and products to our platform.”
According to Budiman, Pomona’s key value proposition lies in its omnichannel capabilities, which allows consumers to access Pomona from multiple touchpoints.
For companies or brands they’re partnering with, Pomona offers end-to-end solutions to meet a wide range of business needs. This includes a suite of analytical tools designed to promote consumer engagement, improve offline sales conversion, and measure the effectiveness of marketing and advertising campaigns.
Pomona currently sells approximately eight-to-ten million products per month through its platform, Budiman said.
The company plans to utilize some of the funds raised to develop and release new products and services on the Pomona app.
“We will introduce new services to complete our proposition on becoming end-to-end CPG and FMCG technology solutions provider,” said Budiman.”For example, a service dedicated to improving transparency in modern and traditional markets for brands to help them reduce costs and provide real-time understanding of what’s happening offline.”