Saturday, 2024 February 24

CHINA BRIEF | ByteDance steps up its education business with new edtech company

TikTok owner ByteDance has established an edtech firm called Boxue on March 17, through its wholly-owned subsidiary Xingyun Chuangji, speeding up its education business, according to enterprise data vendor Tianyancha. 

Beijing-headquartered Boxue, which means “erudite”, with a registered capital of RMB 1 million, has education consulting, market research, public affairs, and basic software services within its business scope.

ByteDance has already launched a slew of educational applications, including English-tutoring platform Gogokid, vocabulary-learning app Tangyuan, and K12 study portal Qingbei Wangxiao. The firm also plans to release an AI tutor this year, reportedly able to provide individually-tailored learning experiences to K-12 students on a 24-hour basis.

The startup’s founder Zhang Yiming recently declared during the company’s 8th anniversary that education is one of ByteDance’s new directions in the cross-field venture. 

“I think [our education business] is still at an early stage,” Zhang said. “It needs more fundamental creativities. However, the premise is that we have a profound understanding of it.” 

This article is part of KrASIA’s “China Brief” section, where KrASIA’s reporters will provide quick daily updates about the tech ecosystem in China.

Wency Chen
Wency Chen
Wency Chen is a reporter KrASIA based in Beijing, covering tech innovations in&beyond the Greater China Area. Previously, she studied at Columbia Journalism School and reported on art exhibits, New York public school systems, LGBTQ+ rights, and Asian immigrants. She is also an enthusiastic reader, a diehard fan of indie rock and spicy hot pot, as well as a to-be filmmaker (Let’s see).
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