Thursday, 2024 February 29

CHINA BRIEF | ByteDance launches new English learning app ‘E Say’

ByteDance, the company behind TikTok, launched another AI-powered English tutoring app on Wednesday, called Kaiyan Jiandanxue, or “E Say” per its English version, for beginner English learners of all ages.

The developer of E Say is Beijing Diandiankankan Technology, a firm wholly controlled by a ByteDance’s subsidiary. According to its introduction on the Apple App Store, E Say generates personalized courses for users” and provides “an AI-enabled immersive experience with conversations with native speakers.”

ByteDance has launched a string of educational products in its edtech industry push. Among them are the English tutoring app for kids Guagua Long, a K-12 courses platform called Dali Ketang, and live English-learning platform GoGoKid.

This article is part of KrASIA’s “China Brief” section, where KrASIA’s reporters will provide quick daily updates about the tech ecosystem in China. 

Wency Chen
Wency Chen
Wency Chen is a reporter KrASIA based in Beijing, covering tech innovations in&beyond the Greater China Area. Previously, she studied at Columbia Journalism School and reported on art exhibits, New York public school systems, LGBTQ+ rights, and Asian immigrants. She is also an enthusiastic reader, a diehard fan of indie rock and spicy hot pot, as well as a to-be filmmaker (Let’s see).

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